Audit Marketing Automation & CRM - Improve Your Digital Maturity

Optimize your marketing and sales strategy through a complete audit of your marketing automation and CRM tools

At hibiki, we help you make the most of your Marketing Automation and CRM platforms. A detailed audit of your existing tools allows you to maximize their potential and ensures perfect cohesion between your marketing and sales teams.

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Why an audit of Marketing Automation and CRM is essential

Through an in-depth analysis of your processes, data, and the integration of your tools, we identify growth levers to maximize the efficiency of your campaigns and improve your lead management.

A well-conducted audit allows you to streamline your operations, reduce manual tasks, and ensure that your marketing and sales teams work smoothly and aligned.

Poor integration of tools

Poorly configured platforms lead to inefficiencies in the lead management process.

Lack of training

Teams do not always master all the features of the tools, which limits their impact.

Incomplete use of the features

Some companies only use a fraction of the capabilities offered by their martech and CRM solutions.

Pain points

Information silos

Customer and prospect data are scattered across different systems, preventing an effective overview.

Non-automated processes

Too many manual tasks that slow down lead processing.

Poor lead segmentation

A lack of precision in the qualification and scoring of leads.

Low ROI on martech tools

Underutilized, expensive platforms with no measurable results.

The benefits of a Marketing Automation and CRM audit

Process optimization

Smoother workflows between marketing and sales teams, and a better distribution of tasks.

Process optimization

Smoother workflows between marketing and sales teams, and a better distribution of tasks.

Process optimization

Smoother workflows between marketing and sales teams, and a better distribution of tasks.

Efficient automation

Setting up automated sequences to engage leads at every stage of the customer journey.

Efficient automation

Setting up automated sequences to engage leads at every stage of the customer journey.

Efficient automation

Setting up automated sequences to engage leads at every stage of the customer journey.

Increased return on investment

By maximizing the use of your tools, you achieve concrete and measurable results.

Increased return on investment

By maximizing the use of your tools, you achieve concrete and measurable results.

Increased return on investment

By maximizing the use of your tools, you achieve concrete and measurable results.

Examples of gains following a Marketing Automation and CRM audit

+30% campaign efficiency

A better use of tools increases the impact of your marketing campaigns.

Reduction of lead processing time by 25%

Automated processes accelerate the qualification and nurturing of leads.

Increased alignment between marketing and sales

Better synchronization between the two teams improves the management of the sales pipeline.

How does it work?

Audit of the existing

Analysis of the Marketing Automation and CRM platforms you are currently using, including an assessment of the integration of the tools and their use by the teams.

Audit of the existing

Analysis of the Marketing Automation and CRM platforms you are currently using, including an assessment of the integration of the tools and their use by the teams.

Audit of the existing

Analysis of the Marketing Automation and CRM platforms you are currently using, including an assessment of the integration of the tools and their use by the teams.

Workshop

Collaboration with your teams to identify bottlenecks in your current processes.

Workshop

Collaboration with your teams to identify bottlenecks in your current processes.

Workshop

Collaboration with your teams to identify bottlenecks in your current processes.

Recommendations and optimization plan

Descriptive sheets of personas including their needs, behaviors, and goals.

Recommendations and optimization plan

Descriptive sheets of personas including their needs, behaviors, and goals.

Recommendations and optimization plan

Descriptive sheets of personas including their needs, behaviors, and goals.

Implementation support

Support in implementing the recommendations, with training and follow-up sessions to ensure optimal use of your solutions.

Implementation support

Support in implementing the recommendations, with training and follow-up sessions to ensure optimal use of your solutions.

Implementation support

Support in implementing the recommendations, with training and follow-up sessions to ensure optimal use of your solutions.

Identify the areas for improvement in your Marketing Automation and CRM tools.

Discover our methodology

Why choose Hibiki?

15 years of experience

We offer our expertise in marketing automation and CRM to meet the specific needs of your business.

Tailored solutions

We customize each intervention to maximize your results.

Measurable results

Our recommendations are always accompanied by concrete performance indicators to ensure clear results.

Ready to transform your marketing automation and CRM?

With over 15 years of experience, we master the main technological platforms to meet the specific needs of each sector.

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