Optimization of the Lead Management Process - Expert Advice

Transform your prospects into customers through an optimized Lead Management Process

In an ever-changing business landscape, adopting a robust lead management process is essential to maximize your conversion chances. At Hibiki, we are with you at every phase of this process, automating and refining your lead management to achieve quantifiable results.

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Why Lead Management is essential

Lead management is a fundamental pillar of any growth strategy. It is the starting point of the entire sales journey, from the first interaction to the final conversion.

An effective lead management system allows for qualifying prospects, optimizing their nurturing, and improving conversion chances throughout the sales pipeline. It is a key process that directly influences the results of your marketing campaigns and the performance of your sales teams.

Surplus of unqualified leads

Too many irrelevant leads overwhelm sales teams.

Lack of coordination between marketing and sales

Without smooth synchronization, sales opportunities are often missed.

Tracking issues

Leads are lost or poorly managed, delaying decision-making or conversions.

Pain points

Unqualified leads

Your sales teams are wasting valuable time on unpromising prospects.

Sales cycle too long

Without proper nurturing, leads take time to convert.

Lack of follow-up with prospects

Without a structured system, leads often go unnoticed.

Weak marketing/sales collaboration

A lack of alignment hinders the transformation of leads into opportunities.

The benefits of a well-structured Lead Management Process

Precise qualification of leads

Thanks to an effective scoring system, your sales teams only receive the most promising leads, which increases productivity.

Precise qualification of leads

Thanks to an effective scoring system, your sales teams only receive the most promising leads, which increases productivity.

Precise qualification of leads

Thanks to an effective scoring system, your sales teams only receive the most promising leads, which increases productivity.

Reduction of the sales cycle

By automating lead nurturing, we increase their engagement while reducing the time needed for conversion.

Reduction of the sales cycle

By automating lead nurturing, we increase their engagement while reducing the time needed for conversion.

Reduction of the sales cycle

By automating lead nurturing, we increase their engagement while reducing the time needed for conversion.

Reduction of human costs and licenses

By streamlining processes, you reduce lead management costs as well as your license costs for tools.

Reduction of human costs and licenses

By streamlining processes, you reduce lead management costs as well as your license costs for tools.

Reduction of human costs and licenses

By streamlining processes, you reduce lead management costs as well as your license costs for tools.

Examples of gains following the implementation of a Lead Management Process mission

+15% increase in conversions

Our clients notice an average increase of 15% in their conversion rate after implementing our process.

Improvement of segmentation and targeting

More precise segmentation and better-targeted campaigns allow you to increase the effectiveness of your marketing actions.

-20% Reduction in lead management costs

By optimizing your tools and processes, our solutions enable more efficient management, reducing costs while improving performance.

How does it work?

Audit of the existing

In-depth analysis of your Marketing Automation and CRM tools, your current processes, scoring rules, and potential areas for improvement.

Audit of the existing

In-depth analysis of your Marketing Automation and CRM tools, your current processes, scoring rules, and potential areas for improvement.

Audit of the existing

In-depth analysis of your Marketing Automation and CRM tools, your current processes, scoring rules, and potential areas for improvement.

Understanding Processes Workshop

Collaborative sessions to better understand your internal processes, followed by the creation of an explanatory diagram.

Understanding Processes Workshop

Collaborative sessions to better understand your internal processes, followed by the creation of an explanatory diagram.

Understanding Processes Workshop

Collaborative sessions to better understand your internal processes, followed by the creation of an explanatory diagram.

Creation of the mapping of the life processes of leads

Precise mapping of the current stages of your leads' journey.

Creation of the mapping of the life processes of leads

Precise mapping of the current stages of your leads' journey.

Creation of the mapping of the life processes of leads

Precise mapping of the current stages of your leads' journey.

Recommendations and documentation

Setting up an optimized mapping and complete documentation of the Lead Management Process to ensure effective implementation.

Recommendations and documentation

Setting up an optimized mapping and complete documentation of the Lead Management Process to ensure effective implementation.

Recommendations and documentation

Setting up an optimized mapping and complete documentation of the Lead Management Process to ensure effective implementation.

Master the life cycle of your leads starting today

Discover our methodology

Why choose hibiki?

15 years of experience

We put our expertise in marketing automation and CRM at your service to meet the specific needs of your business.

Tailored solutions

We customize each intervention to maximize your results.

Measurable results

Our recommendations are always accompanied by concrete performance indicators to ensure clear results.

Ready to transform your marketing automation and CRM?

With over 15 years of experience, we master the main technological platforms to meet the specific needs of each sector.

Schedule a meeting with an expert