Understanding your customers to better meet their needs through the study of your buyer personas

In an increasingly segmented market, it is crucial to know your potential customers in depth. At hibiki, we help you define precise buyer personas in order to better target your marketing campaigns and optimize your sales processes.

Why Buyer Personas are essential

Buyer personas represent typical profiles of your ideal customers, built from real data, behavioral analyses, and valuable information from your sales and marketing teams.

They allow you to better understand the needs, motivations, and behaviors of your prospects, in order to tailor your campaigns and improve your conversion rates. A well-defined persona serves as a guide to direct your marketing and sales efforts in a more targeted and effective way.

Imprecise targeting

Imprecise targeting

Imprecise targeting

Less effective marketing campaigns because they are not targeted towards the right audiences.

Waste of time and resources

Waste of time and resources

Waste of time and resources

Commercial efforts are diluted over unqualified prospects.

Low engagement

Low engagement

Low engagement

A poor understanding of your customers' needs leads to less relevant interactions.

This audit is done for you!

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users. Trusted by over 4,000 startups.

Existing database

Database creation

Enrichment & cleaning

Your needs

Existing database not updated and/or unverified. Need to find the right information on existing contacts and verify email data to launch campaigns.

Methodology

Grouping and standardization of files, enhancement and verification.

Existing database

Database creation

Enrichment & cleaning

Your needs

Existing database not updated and/or unverified. Need to find the right information on existing contacts and verify email data to launch campaigns.

Methodology

Grouping and standardization of files, enhancement and verification.

Existing database

Database creation

Enrichment & cleaning

Your needs

Existing database not updated and/or unverified. Need to find the right information on existing contacts and verify email data to launch campaigns.

Methodology

Grouping and standardization of files, enhancement and verification.

How does it work?

How does it work?

01

Audit of the existing

Analysis of client data, marketing campaigns, and the tools in place to assess the gaps.

01

Audit of the existing

Analysis of client data, marketing campaigns, and the tools in place to assess the gaps.

01

Audit of the existing

Analysis of client data, marketing campaigns, and the tools in place to assess the gaps.

02

Buyer Persona Creation Workshop

Collaborative sessions to define the different types of client profiles based on your business objectives.

02

Buyer Persona Creation Workshop

Collaborative sessions to define the different types of client profiles based on your business objectives.

02

Buyer Persona Creation Workshop

Collaborative sessions to define the different types of client profiles based on your business objectives.

03

Complete documentation of Personas

Descriptive sheets of the personas including their needs, behaviors, and goals.

03

Complete documentation of Personas

Descriptive sheets of the personas including their needs, behaviors, and goals.

03

Complete documentation of Personas

Descriptive sheets of the personas including their needs, behaviors, and goals.

04

Buyer persona action plan

How to integrate personas into your marketing and sales strategies, including a content plan and targeted campaigns.

04

Buyer persona action plan

How to integrate personas into your marketing and sales strategies, including a content plan and targeted campaigns.

04

Buyer persona action plan

How to integrate personas into your marketing and sales strategies, including a content plan and targeted campaigns.

Why choose Hibiki?

15 years of experience

15 years of experience

15 years of experience

We offer you our expertise in marketing automation and CRM to meet the specific needs of your business.

Tailored solutions

Tailored solutions

Tailored solutions

We customize each intervention to maximize your results.

Measurable results

Measurable results

Measurable results

Our recommendations are always accompanied by concrete performance indicators to ensure clear results.

Ready to transform your marketing automation and CRM?

With over 15 years of experience, we master the main technological platforms to meet the specific needs of each sector.