Understanding your customers to better meet their needs through the study of your buyer personas
In an increasingly segmented market, it is crucial to know your potential customers in depth. At hibiki, we help you define precise buyer personas in order to better target your marketing campaigns and optimize your sales processes.
Why Buyer Personas are essential
Buyer personas represent typical profiles of your ideal customers, built from real data, behavioral analyses, and valuable information from your sales and marketing teams.
They allow you to better understand the needs, motivations, and behaviors of your prospects, in order to tailor your campaigns and improve your conversion rates. A well-defined persona serves as a guide to direct your marketing and sales efforts in a more targeted and effective way.
Less effective marketing campaigns because they are not targeted towards the right audiences.
Commercial efforts are diluted over unqualified prospects.
A poor understanding of your customers' needs leads to less relevant interactions.

This audit is done for you!
Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users. Trusted by over 4,000 startups.
Master the knowledge of your commercial targets
Why choose Hibiki?
We offer you our expertise in marketing automation and CRM to meet the specific needs of your business.


We customize each intervention to maximize your results.
Our recommendations are always accompanied by concrete performance indicators to ensure clear results.


Ready to transform your marketing automation and CRM?
With over 15 years of experience, we master the main technological platforms to meet the specific needs of each sector.