In an increasingly segmented market, it is crucial to know your potential customers in depth. At hibiki, we help you define precise buyer personas in order to better target your marketing campaigns and optimize your sales processes.
Why Buyer Personas are essential
Buyer personas represent typical profiles of your ideal customers, built from real data, behavioral analyses, and valuable information from your sales and marketing teams.
They allow you to better understand the needs, motivations, and behaviors of your prospects, in order to tailor your campaigns and improve your conversion rates. A well-defined persona serves as a guide to direct your marketing and sales efforts in a more targeted and effective way.
Less effective marketing campaigns because they are not targeted towards the right audiences.
Commercial efforts are diluted over unqualified prospects.
A poor understanding of your customers' needs leads to less relevant interactions.
Pain points
Resources poorly allocated to unqualified leads.
Marketing messages do not resonate with the real issues of clients.
Without a shared vision of the personas, teams work in silos.
Poor segmentation limits your ability to address specific needs.
The benefits of a good definition of Buyer Personas
Team alignment
Around identifying the issues and challenges of the targets
Precise and effective targeting
More targeted marketing campaigns, leading to a better conversion rate
Adapted content
Personalized and relevant messages for each customer segment.
Examples of gains resulting from the creation of Buyer Personas
+20% increase in conversions
Better segmentation allows reaching customers with the right message at the right time.
Cost reduction of acquisition
More precise targeting, thus less unnecessary spending on marketing.
Improvement of engagement rates
Customers engage more frequently and more deeply with relevant content.
Master the knowledge of your commercial targets
Why choose Hibiki?
We offer you our expertise in marketing automation and CRM to meet the specific needs of your business.
We customize each intervention to maximize your results.
Our recommendations are always accompanied by concrete performance indicators to ensure clear results.
Ready to transform your marketing automation and CRM?
With over 15 years of experience, we master the main technological platforms to meet the specific needs of each sector.