The quality of your data directly influences the performance of your marketing campaigns and the effectiveness of your management of leads and customers. At hibiki, we help you establish strict management of your data to improve your performance, limit inefficiencies, and make the most of every business opportunity.
Why data hygiene is essential
Inaccurate, outdated, or poorly structured data can severely impact the performance of your marketing campaigns and the quality of your customer management.
They lead to errors in segmentation, poorly targeted messages, and biased analyses, which limits your ability to make the right decisions and optimize your efforts.
When data is incorrect or poorly managed, it hinders the productivity of your teams and can even harm the customer experience.
Multiple versions of the same contact complicate the management of leads and clients.
Outdated information, such as invalid email addresses or incorrect phone numbers, harms the quality of interactions.
Unqualified or erroneous data leads to incorrect segmentation, which reduces the effectiveness of your campaigns.
Pain points
The lack of regular updates leads to outdated and non-actionable information.
Compliance with regulations (GDPR) and data security are compromised.
The absence of automated processes makes data management cumbersome and time-consuming.
Incorrect communications, due to erroneous data, reduce prospects' trust and affect brand image.
The benefits of rigorous data hygiene
Improvement of lead quality
Accurate and updated data allows teams to focus on the most promising leads.
Cost reduction in marketing
By eliminating duplicates and cleaning up databases, you reduce the costs associated with ineffective campaigns.
Better decision-making
Reports and analyses based on reliable data enable more informed decision-making.
Examples of gains following an improvement in data hygiene
+20% increase in conversion rates
Campaigns are more targeted thanks to precise segmentation based on reliable data.
25% reduction in marketing costs
Fewer poorly qualified leads or duplicates, which reduces wasted efforts and optimizes resources.
Improvement of customer satisfaction
A smoother and error-free management of customer interactions thanks to updated data.
Take control of the quality of your data
Why choose Hibiki?
We offer our expertise in marketing automation and CRM to meet the specific needs of your business.
We customize each intervention to maximize your results.
Our recommendations are always accompanied by concrete performance indicators to ensure clear results.
Ready to transform your marketing automation and CRM?
With over 15 years of experience, we master the main technological platforms to meet the specific needs of each sector.