Seamless integration between your Marketing Automation and CRM platforms is essential for optimal lead management and a smooth customer experience. At hibiki, we help you connect these tools to enhance the flow of processes between your marketing and sales teams.
Why connecting Marketing Automation and CRM is crucial
When your Marketing Automation and CRM platforms do not communicate effectively, it creates information silos that limit visibility into interactions with your prospects and customers.
This can lead to missed business opportunities, mistakes in lead qualification, and gaps in tracking the customer journey.
All interactions, from lead generation to conversion, are stored in a single system.
By linking the scoring of leads between your tools, your sales teams no longer waste time on unqualified prospects.
A better connection between these systems allows for the automation of lead transmission between marketing and sales, ensuring continuous follow-up.
Pain points
Customer information is spread across multiple tools, complicating access to complete data.
The lack of synchronization between the tools can lead to errors in the qualification and transfer of leads.
Without seamless integration, sales teams do not have visibility into past marketing actions.
Qualified leads can get lost in the process if it is not automated.
The benefits of synchronization between Marketing Automation and CRM
Full visibility on the customer journey
All data, from the first interaction to conversion, is available in a single system.
Improvement of lead nurturing
The information collected via the CRM allows for nurturing campaigns to be enriched with relevant content for each prospect.
Automated transmission of qualified leads
As soon as a lead reaches a sufficient score, it is automatically passed on to the sales team for immediate follow-up.
Examples of gains following the synchronization of Marketing Automation and CRM
+35% increase in the conversion rate of leads
Leads are better qualified and followed up more effectively, which accelerates their progress through the sales funnel.
20% reduction in lead processing times
Automation of transfer and notifications between teams.
Improvement of the quality of campaigns
CRM data feeds Marketing Automation campaigns with up-to-date and relevant information.
Synchronize your marketing automation and your CRM
Why choose Hibiki?
We provide our expertise in marketing automation and CRM to meet the specific needs of your company.
We customize each intervention to maximize your results.
Our recommendations are always accompanied by concrete performance indicators to ensure clear results.
Ready to transform your marketing automation and CRM?
With over 15 years of experience, we master the main technological platforms to meet the specific needs of each sector.